Wondering how to put more into your business? I’m sharing tips that have helped me put more into my passions and be a successful nutrition entrepreneur.This post is sponsored by Special K Protein. Thanks for supporting the brands that make TFD possible. As always, opinions are my own!
My theme for 2019 is “grow.” I want to grow my business. I want to grow my mindfulness practice. I want to grow into a new home.
This idea of grow fits so naturally with the concept of more. What do you want more out of? What do you want to put more into? If you remember, last month I wrote a post all about getting more out of your breakfast and I asked you all what do you want to put more into?
This month and next month, I’m going to talk about two things I want to put more into and how to go about it. Today’s post is all about being a BOSS. That’s right, we’re talking bizzzness. If you’re a fellow entrepreneur or aspiring entrepreneur, I hope this post helps inspire you to put more into your business.What Is Your Why
Whenever you’re embarking on something new within your business, whether that be a project, goal, idea, etc., it’s important to stay grounded in your “why.” What is your purpose? What is your intention? Why are you pursuing this? In business, it’s so easy to get lost in the day-to-day tasks and workweek grind. You might encounter some resistance or even burnout. You might find yourself subject to the comparison trap of what your peers are up to. But if you can stay grounded in your purpose and passion, it will help you push through all of those barriers we face as entrepreneurs.
My purpose is to inspire. I want to inspire people to live a life well-nourished, mind, body and spirit. I want to inspire people to rediscover a joyful love of food. So, when I sit down to embark on something new, I ask myself, “will this inspire someone to live nourished?” If the answer is yes, I know it is worth pursuing.
Knowing your why will help you put more into your business.
Breakfast Sets the Stage for a Productive Work Day
Breakfast is SO important when it comes to being productive during the work day. I like to use the analogy of putting gas in your car – if you don’t fill up your gas tank, your car isn’t going to be able to take you places. It’s the same with our bodies, if we don’t fill up the tank in the morning, we’re going to be puttering around like a sad car. Not really making moves.If you want to put more into your business or work day, you need to start with a nourishing breakfast. That’s why I love starting my day with Special K Protein cereals. The new Special K Protein Honey Almond Ancient Grains has 15g of protein per serving to help fuel your morning. And now the Special K Protein cereals have more with a nutrient bundle to help protein do its job. A bowl of Special K Protein with milk helps to meet your iron requirement for the day and helps contribute to your daily calcium (25%DV), magnesium (15%DV), and vitamin D (20% DV) requirements.Find a breakfast option that’s going satiate you and satisfy you so that you can focus well on your morning tasks at hand.Scheduling Hack: Batch Working
Batch working is a tangible way I’m able to put more into my business. If you’re not familiar, batch working is grouping similar types of tasks into one specific amount of time, allowing you to be highly focused and more efficient. An example of batch working would be instead of writing one blog post each day, you set aside one day where all you focus on is writing your blog content for the week.
As an entrepreneur, it’s so easy to get lost in the lack of structure, especially if you work from home. If you ever have those weeks where you wonder what you accomplished, then you probably would benefit from batch working.
Another way to practice batch working is to set themes for the day. This is something I implemented years ago that I found super helpful in keeping me organized and focused. If you’re a multi-passionate entrepreneur like me, then you’re probably working on a number of different things throughout the week. Setting themes for each day can help you feel like you’re touching on all aspects of your business.
Here’s an example of what my themes look like for the week:
Monday: Admin (emails, phone calls, meetings) and Writing (blog posts, articles, etc.)
Tuesday: Recipe Development and Food Photography
Wednesday: Private Practice
Thursday: Private Practice
Friday: Writing, Special Projects (videos, speaking engagements), Continuing Education
Another batch working hack is to know your most creative times of the day and save that work for that time frame. For myself, morning is my best time of day when those creative juices are flowing so I try to set aside time blocks in the morning on Mondays and Fridays to do my writing. I minimize my email inbox so I don’t get distracted and can just focus on writing.
What might your themes for the day look like? What is your best time of day for creative work?Provide Value for Your Audience
When it comes to reaching your target audience, you want to educate, inspire and delight. One easy and effective way to do this is through creating a free download for your audience. Not only is this a valuable way to establish credibility and connection with your ideal client, it’s also an effective method to growing your email list. Email lists are the only way you can reach your entire audience because no algorithms apply when it comes to email.
If you’re wondering what your free download could be, ask yourself what are the most common questions you receive from your target audience? What is their main pain point? What struggle can you help them address? Or, what is a way you could inspire and delight your ideal client?
You can package your content in a number of ways. Maybe you create a guide, a video, a challenge, an audio recording, a recipe book, a meal plan, etc. The possibilities are endless!
As part of my goal to put more into my business this year, I recently created a new free download, Carbs are NOT the Enemy: A Guide to Making Peace with Carbohydrates, and am thrilled with the value that it provides to my target audience.Remember that your free download is an introduction to you and your brand and the value and expertise you can provide your audience.
Investing Back Into the Business
A wise mentor once told me, “you want to be able to work on your business as opposed to always working in your business.” In order to work on your business, you may realize you need extra support and help.
One of my goals this year is to expand my team so I can work more on my business. I’ve had some amazing help already this year with an awesome branding and website design agency who helped me bring my vision for a new brand to life. I’ve been able to outsource some admin tasks, which has been instrumental as well. And in the near future, I plan to bring on another dietitian to help me with my private practice.
As an entrepreneur, it can be really hard to A. spend money and B. trust other people with your business. I have to remind myself that money spent is an investment in my business and I always remind myself of the saying that “in order to make money, you have to spend money.”
As far as trusting other people with your business, take the time to be strategic about hires. Make a list of all the tasks you do during the course of a week (yes, this will be time-intensive but worth it). Then separate them out into what you are passionate about and enjoy doing and the tasks that drain you or that you never have time to get to. The latter is what you will want to outsource. Take the time to find someone who you trust and who makes your life easier so you can focus more on your business, and get some time away from being in your business.Putting More Into Your Business is a Journey
Before you get overwhelmed, remember that putting more into your business is an evolving process. It’s something you are always looking at, tweaking, and re-evaluating. Don’t feel like you need to tackle these things all at once – they are meant to be addressed over time. Remember to always come back to your why, and enjoy the journey along the way.
Tell me, what do you want to put more into?